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NuForm Ltd's Executive Team Met Today to Discuss and Decide

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NuForm Ltd's executive team met today to discuss and decide whether to fund an experimental design for the company's main product.Individually,most executives were willing to invest some seed money for the project.However,by the end of the meeting,the team had collectively decided to allocate a large percentage of next year's development budget for this risky and uncertain project.Based on your knowledge of group polarization,explain what might have happened to cause this shift towards such a risky decision.

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