The Primary Purpose of a Pioneering Advertisement Is to

Multiple Choice

The primary purpose of a pioneering advertisement is to

A) promote a specific brand's features and benefits.
B) tell people what a product is, what it can do, and where it can be found.
C) show one brand's strengths relative to those of competitors.
D) reinforce previous knowledge of a product.
E) build goodwill or an image for an organization rather than promote a specific product or service.