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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    Geico Ads Which Feature Cavemen, a Gecko, or a Stack
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Geico Ads Which Feature Cavemen, a Gecko, or a Stack

Question 5

Question 5

Multiple Choice

Geico ads which feature cavemen, a gecko, or a stack of money with eyes are using which type of advertising appeal?


A) reminder
B) fear
C) humor
D) advocacy
E) cognitive

Correct Answer:

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