An Ad for Kraft Salad Dressings Uses a Play on Words

Multiple Choice

An ad for Kraft salad dressings uses a play on words in its headline, "Around here, we're 'jeans and t-shirts' but our dressing is 'night on the town.'" This use of a __________ appeal implies that the dressing is like what is served at the finest eating establishments, but you can enjoy it in the comfort of your home.

A) humorous
B) rhetorical
C) family life cycle
D) cognitive appeal
E) an appeal to self-esteem