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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
  5. Question
    The Cost of Reaching 1,000 Individuals or Households with the Advertising
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The Cost of Reaching 1,000 Individuals or Households with the Advertising

Question 85

Question 85

Multiple Choice

The cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as


A) CPM
B) CPT
C) TMP
D) CMH
E) ACPM

Correct Answer:

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