According to the American Cancer Society, 57,000 Americans a Year

Multiple Choice

According to The American Cancer Society, 57,000 Americans a year die from colon cancer.They estimate that this number would drop significantly if people over 50 were checked regularly.But being tested for colon cancer is not a pleasant experience and most people of course fear the possibility of bad news.To encourage people to get tested for colon cancer, several ads using a man (known as "Polyp Man") , dressed in a big red suit making him look more like Mr.M&M to encourage people to get tested.This is an example of _________ appeal.

A) humorous
B) cognitive
C) rhetorical
D) fear
E) sex