Multiple Choice
A publicity tool that is heavily relied on by nonprofit organizations, and which involves free space or time donated by the media is referred to as a _________.
A) public service announcement
B) quid pro quo advertisement
C) news conference
D) news moment
E) news item
Correct Answer:
Verified
Correct Answer:
Verified
Q38: The type of appeal used to imply
Q39: Advertising programs in which a manufacturer pays
Q40: According to The American Cancer Society, 57,000
Q41: One of the disadvantages associated with television
Q42: A news conference is a(n)<br>A)announcement regarding changes
Q44: Sales promotions used to support a company's
Q46: The speed with which buyers forget about
Q47: FIGURE 16-1 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-1
Q48: One of the disadvantages associated with radio
Q80: In a(n)_ test,the test ad is placed