Multiple Choice
One advantage of using magazines as an advertising medium is
A) magazines can convey complex information.
B) it takes a relatively short time to place the ad.
C) there is no need to incorporate graphics.
D) there is little noise in the communications process.
E) magazine ads encourage competition which promotes higher value to the consumer.
Correct Answer:

Verified
Correct Answer:
Verified
Q142: FIGURE 16-6 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-6
Q143: Pretests refer to<br>A)tests conducted before an advertisement
Q144: A Taste of Greece, a restaurant chain
Q145: A trade promotion that involves paying retailers
Q146: Although national advertising campaigns rarely include newspapers
Q148: The three primary types of product advertisement
Q149: Much of Google's success is based on
Q150: If you ordered a commercial to run
Q151: Much of Google's success is based on
Q152: Advertisements are prepared for different purposes, but