Pretests Refer to

Multiple Choice

Pretests refer to

A) tests conducted before an advertisement is placed in multiple mediums to determine which medium reaches its intended target market best.
B) tests conducted amongst company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
C) tests conducted at regularly scheduled intervals, before and during an advertising campaign to objectively measure its effectiveness.
D) tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement pretests.
E) sample ad campaigns that are submitted by competing advertising agencies prior to receiving a formal contract for that account.