Multiple Choice
One disadvantage of using magazines as an advertising medium is
A) their ability to target specific audiences.
B) the long lead-time needed to place an ad.
C) their extremely low cost.
D) they cause antagonism with environmentalists.
E) the lack of noise associated with the use of magazines in the communication channel.
Correct Answer:

Verified
Correct Answer:
Verified
Q85: There are four commonly used forms of
Q216: The purpose of reminder institutional advertisements is
Q275: One disadvantage of using magazines as an
Q276: Buyer turnover refers to<br>A)the amount of time
Q277: One of the most common measures in
Q278: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5
Q282: What are the steps that are taken
Q283: One of the advantages associated with television
Q284: During Super Bowl weekend, Pepsi introduces a
Q285: Google's _ program was designed for Web