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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    One of the Most Common Measures in Advertising Is
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One of the Most Common Measures in Advertising Is

Question 277

Question 277

Multiple Choice

One of the most common measures in advertising is


A) Cost per thousand impressions.
B) Cost per thousand occurrences.
C) Cost per thousand incidences.
D) Cost per thousand recurrences
E) Cost per thousand frequencies.

Correct Answer:

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