Purchase Frequency Refers to

Multiple Choice

Purchase frequency refers to

A) the amount of time between trial and first repeat purchase of a given product.
B) the amount of time it takes each generation to enter the product life cycle.
C) how often a consumer will try a competitive brand before returning to the original choice.
D) how often new buyers enter the market to buy the product.
E) the idea that the more frequently the product is purchased, the less repetition is required.