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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    The Means by Which the Advertising Message Is Communicated to the Target
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The Means by Which the Advertising Message Is Communicated to the Target

Question 249

Question 249

Multiple Choice

The means by which the advertising message is communicated to the target audience is through


A) advertising media.
B) reach and frequency.
C) a decoder.
D) micromarketing.
E) media convergence.

Correct Answer:

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