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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
  5. Question
    The Most Sophisticated Form of Pretest Is the _________
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The Most Sophisticated Form of Pretest Is the _________

Question 96

Question 96

Multiple Choice

The most sophisticated form of pretest is the _________.


A) theater test
B) sales test
C) attitude test
D) portfolio test
E) jury test

Correct Answer:

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