Trade-Oriented Sales Promotions Refer to

Multiple Choice

Trade-oriented sales promotions refer to

A) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B) methods used to get a nonpersonal, indirectly paid presentation of a company or its products, examples are news releases, news conferences, and public service announcements.
C) advertisements that show actual consumers using the product.
D) sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers.
E) sales promotions which are directed to ultimate consumers and are used to support advertising and personal selling.