FIGURE 16-7 -The Starch Test in Figure 16-7 Above, Uses A(n) __________

Multiple Choice

FIGURE 16-7
-The Starch test in Figure 16-7 above, uses a(n) __________ to determine the percentage of those who remember seeing a specific magazine ad (noted) , the number who saw or read any part of the ad identifying the product or brand (seen-associated) , the number who read any part of the ad's copy (read some) , and the number who read at least half of the ad (read most) .

A) attitude test
B) aided recall test
C) prompted response test
D) inquiry test
E) concept test