Publicity Tools Refer to

Multiple Choice

Publicity tools refer to

A) methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
B) methods used to get a nonpersonal, directly paid presentation of a company or its products, examples are news releases, news conferences, and public service announcements.
C) short-term inducements of value offered to arouse interest in buying a product or service.
D) methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements.
E) questionable methods of influencing stakeholder opinion about some action or proposed action that may be perceived by some as unethical.