Multiple Choice
Bernina, a sewing machine manufacturer, has an ongoing ad campaign in which it encourages sewers to stop in to their local Bernina dealer to register to win a new sewing machine.No purchase is necessary.Bernina is using a __________ to measure the effectiveness of its ads.
A) lottery
B) contest
C) premium
D) sweepstakes
E) deal
Correct Answer:

Verified
Correct Answer:
Verified
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