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    Marketing the Core Study Set 2
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    Exam 15: Integrated Marketing Communications and Direct Marketing
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    Which of the Following Is an Inherent Strength of Publicity
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Which of the Following Is an Inherent Strength of Publicity

Question 9

Question 9

Multiple Choice

Which of the following is an inherent strength of publicity?


A) immediate feedback
B) can give complex information
C) messages can be prepared quickly
D) efficient means for reaching large numbers of people
E) often most credible source in the consumer's mind

Correct Answer:

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