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    Marketing the Core Study Set 2
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    Exam 15: Integrated Marketing Communications and Direct Marketing
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    What Are the Strengths and Weaknesses of Using Publicity in the Promotional
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What Are the Strengths and Weaknesses of Using Publicity in the Promotional

Question 8

Question 8

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What are the strengths and weaknesses of using publicity in the promotional mix?

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Publicity is a nonpersonal, indirectly p...

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