Multiple Choice
The range of Gatorade offerings from the traditional Gatorade Thirst Quencher to newly enhanced beverages conveying the attitude of a tough-love coach or personal trainer through in-your-face names on the label and nutrition benefits inside are all examples of a company's commitment to
A) dynamically continuous innovation.
B) discontinuous innovation.
C) continuous innovation.
D) symbiotic innovation.
E) Simultaneous innovation.
Correct Answer:

Verified
Correct Answer:
Verified
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