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    Exam 11: Managing Successful Products, Services, and Brands
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    A Strategy of Dropping a Product from the Product Line
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A Strategy of Dropping a Product from the Product Line

Question 63

Question 63

Multiple Choice

A strategy of dropping a product from the product line, usually in the decline stage of the product life cycle, is referred to as _________.


A) diversification
B) aggregation
C) paring down
D) deletion
E) harvesting

Correct Answer:

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