The Dell EC 280 Is a Small Desktop Computer That

Multiple Choice

The Dell EC 280 is a small desktop computer that uses less electrical power, has a Celeron processor, and is targeted to the less affluent, very large, Chinese market that has never owned a computer.It was introduced at a price of $340 for a basic setup.Dell is using which pricing strategy in this example?

A) penetration pricing
B) cost-plus pricing
C) ROI pricing
D) market-oriented pricing
E) skimming pricing