Private Branding Refers to

Multiple Choice

Private branding refers to

A) a strategy where products are given no identifying names other than a description of its contents.
B) a branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer.
C) a branding strategy in which a company uses one name for all of its products.
D) a contractual agreement whereby a company allows someone else to use its brand name and usually requires that the product be made to its specifications.
E) a branding strategy for unique, high-priced items that carry the name of the person or firm for whom it was produced.