In Terms of New Product Purchases, Early Adopters Typically

Multiple Choice

In terms of new product purchases, early adopters typically

A) disregard debt and use neighbors and friends as information sources.
B) are skeptical and have below average social status.
C) act with deliberation and use many informal social contacts.
D) are leaders in social standing and have slightly above average education when compared to the other adopter classes.
E) are venturesome, better educated than other product adopters, and use multiple information sources.