FIGURE 11-7 -If You Were a Marketing Manager and Presented with the Presented

Multiple Choice

FIGURE 11-7
-If you were a marketing manager and presented with the information in the Using Marketing Dashboards Figure 11-7 above, which segment has the most opportunity for increasing Hawaiian Punch sales?

A) households without children
B) households with children 13 to 18 years old
C) households with children under 6 years old
D) households with children 7 to 12 years old
E) According to the BDI, all though some segments measure above a 100, there is still great opportunity for growth in every segment.