Multiple Choice
There are several reasons why a consumer would be reluctant to purchase a new product.One example would be a usage barrier.A usage barrier occurs when
A) there is no incentive to change.
B) there are physical, economic, or social risks.
C) there are cultural differences.
D) the financial commitment is too great.
E) the product is not compatible with existing habits.
Correct Answer:

Verified
Correct Answer:
Verified
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