Market Modification Refers to

Multiple Choice

Market modification refers to

A) strategies that alter a product's characteristics, such as its quality, performance, or appearance, to increase the product's value to customers and increase sales.
B) a strategy for managing a product's life cycle that attempts to increase a product's use among existing customers, create new use situations, or find new customers markets.
C) a strategy in which a company tries to find new customers and increase a product's use among users who "strayed" but will return again.
D) a strategy whereby a firm drops its lowest producing market segment and replaces it with an entirely new target market.
E) a strategy of blending the lowest producing market segments into one new target market in order to enjoy marketing economies of scale.