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Mars, Incsells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and and Three

Question 19

Multiple Choice

Mars, Inc.sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and Three Musketeer candy.This variety of names is typical of a __________ strategy.


A) co-branding
B) multibranding
C) multiproduct
D) mixed brand
E) private branding

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