Trading Up Refers to

Multiple Choice

Trading up refers to

A) adding product features but reducing the price.
B) changing the distribution channel to a higher quality retailer.
C) adding value to the product (or line) through additional features or higher-quality materials.
D) redistributing marketing resources from a target market that is performing poorly to the market segment that demonstrates the greatest potential for future growth.
E) offering consumers a trade allowance when they purchase a more expensive model or version of the product.