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Bayer Aspirin Is Sold in the Original Strength, in a Safety-Coated

Question 45

Multiple Choice

Bayer aspirin is sold in the original strength, in a safety-coated version, in an extra-strength version, and in a version designed especially for women.The manufacturer of Bayer aspirin is using _________.


A) channel extensions
B) subbranding
C) line extensions
D) co-branding
E) multibranding

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