New Coke Was Repositioned as a Slightly Sweeter, Less Filling

Multiple Choice

New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was

A) a reaction to a competitor's position.
B) to reach a new market.
C) to catch a rising trend.
D) to change the value offered.
E) to change its target audience.