Multibranding Refers to

Multiple Choice

Multibranding refers to

A) a branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.
B) a branding strategy that uses different brand names for the same product across multiple countries.
C) a branding strategy in which a company uses one name for multiple products.
D) a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.
E) a contractual agreement whereby a company allows someone else to use its brand name and usually requires that the product be made to its specifications.