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    Marketing the Core Study Set 2
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    Exam 11: Managing Successful Products, Services, and Brands
  5. Question
    The Initial Purchase of a Product by a Consumer Is
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The Initial Purchase of a Product by a Consumer Is

Question 309

Question 309

Multiple Choice

The initial purchase of a product by a consumer is referred to as a(n)


A) product sampling.
B) product assessment.
C) examination period.
D) first buy.
E) trial.

Correct Answer:

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