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    In Terms of Brand Loyalty, Consumers Are Aware of a Brand
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In Terms of Brand Loyalty, Consumers Are Aware of a Brand

Question 266

Question 266

Multiple Choice

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?


A) convenience products
B) specialty products
C) unsought products
D) shopping products
E) services

Correct Answer:

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