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    Exam 10: Developing New Products and Services
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    To Help Consumers Assess and Compare Intangible Services, Marketers Try
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To Help Consumers Assess and Compare Intangible Services, Marketers Try

Question 87

Question 87

Multiple Choice

To help consumers assess and compare intangible services, marketers try to make them __________ or show the benefits of the service.


A) tangible
B) dependable
C) consistent
D) flexible
E) separate

Correct Answer:

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