A Product Line Is a Group of Products That Are

Multiple Choice

A product line is a group of products that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

A) are made of similar component parts
B) are used together
C) can be sold to a variety of customers
D) require high levels of R & D
E) always carry the same brand name