Multiple Choice
151 Product line refers to
A) a product and all complementary counterparts of that product that are used to create the greatest customer value.
B) all products and product substitutions within an industry specified by a unique SIC code.
C) the total number of units produced and sold by a single manufacturer.
D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E) a product, all its predecessors, and future models of that product, created from the same basic prototype.
Correct Answer:

Verified
Correct Answer:
Verified
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