Solved

151 Product Line Refers to

Question 315

Multiple Choice

151 Product line refers to


A) a product and all complementary counterparts of that product that are used to create the greatest customer value.
B) all products and product substitutions within an industry specified by a unique SIC code.
C) the total number of units produced and sold by a single manufacturer.
D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E) a product, all its predecessors, and future models of that product, created from the same basic prototype.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions