Multiple Choice
Which of the following statements regarding "product" is most accurate?
A) Nondurable goods would rely more on advertising while durable goods would benefit more from a personal selling strategy.
B) Durable goods would benefit more on advertising while nondurable goods would benefit more from a personal selling strategy.
C) There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between shopping and specialty products.
D) There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between for profit and not for profit products and services.
E) The durable and nondurable classification applies to services as well as to products.
Correct Answer:

Verified
Correct Answer:
Verified
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