The Emphasis of a Marketing Strategy for a Discontinuous Innovation

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

A) generate awareness among consumers and obtain widespread distribution.
B) advertise benefits to consumers, stressing point of differentiation and consumer advantage.
C) educate consumers about entirely new consumption patterns through product trial and personal selling.
D) obtain widespread distribution in multiple channels.
E) stress price differentials from competitors' products.