Kimberly-Clark Developed Tissues That Contained Vitamin C Derivatives Scientifically Designed

Multiple Choice

Kimberly-Clark developed tissues that contained vitamin C derivatives scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them.Unfortunately, people didn't believe the claims and were frightened by the "cidal" in the name.The reason for this product failure was

A) an insignificant point of difference
B) too little market attractiveness
C) poor execution of the marketing mix
D) poor product quality
E) incomplete market and product protocol