One of the Organizational Reasons for New Product Failure Is

Multiple Choice

One of the organizational reasons for new product failure is "groupthink." This occurs when

A) everyone has an opinion but no one is willing to take charge.
B) there is no creativity because everyone was originally hired because they fit the same profile.
C) there is too much competition amongst managers so no one is willing to share his or her "secrets."
D) someone suspects that there is a problem with the new product but is afraid to speak up because everyone else is so enthusiastic.
E) upper management provides a bulleted memo giving precise instructions on how to refer to specific product features.