A Concept Test Is A(n)

Multiple Choice

A concept test is a(n)

A) internal evaluation that consists of preliminary testing of a new-product idea rather than the actual product with members of the entire cross-functional team.
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D) in-house simulation of the product that is closely observed by all members of the cross-functional team.
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.