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The New-Product Process an Organization Goes Through to Identify Business

Question 121

Multiple Choice

The new-product process an organization goes through to identify business opportunities and convert them to a salable good or service contains


A) three main steps: research, produce, and distribute.
B) four distinct steps: research, evaluate, produce, and distribute.
C) five key phases ranging from idea generation to creating the first prototype.
D) seven stages from new product strategy development to commercialization.
E) three phases: planning, implementation, and control.

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