New-Product Strategy Development Refers to

Multiple Choice

New-product strategy development refers to

A) the stage of the new-product process where specific product features and benefits are selected prior to creating a new-product prototype.
B) the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives.
C) a formalized protocol for new product development determined by the director of marketing.
D) the process of presenting cross-functional teams with a written product concept statement and asking them to respond to it in writing.
E) the selection of points of differentiation that will be to counteract competitors' strengths and to devise appropriate promotional campaigns.