Idea Generation Refers to

Multiple Choice

Idea generation refers to

A) the stage of the new-product process when concepts are converted to prototypes.
B) the stage of the new-product process that develops a pool of concepts as candidates for new-products.
C) the stage of the new-product process where possible promotional campaigns and advertising themes are generated.
D) information collected through extensive market research that contains raw data but that has not yet been analyzed for results.
E) the discussion and decision of which market segments will be selected as target markets.