Assume That, as Marketing Director for Mazda, You See Your

Multiple Choice

Assume that, as marketing director for Mazda, you see your sales decreasing in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action, the most valuable sources of ideas would likely be

A) consumer suggestions.
B) employee suggestions.
C) research and development breakthroughs.
D) competitive products.
E) outside consultants.