Despite the Quality and Benefits of Activeion's Ionator, the Company

Multiple Choice

Despite the quality and benefits of Activeion's Ionator, the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles?

A) The name didn't really reflect the purpose of the product.
B) It was too difficult to reach it primary target market since so many cleaning professionals are independent contractors.
C) There was not enough money in the budget for proper promotion.
D) It was difficult to define "clean" to customers relative to competitive household products.
E) It was dangerous taking on large corporations who stood to lose billions of dollars if the Ionator caught on with the general public.