In Addition to Seeking Ideas from More Well-Known Sources, Organizations

Multiple Choice

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and small non-traditional firms.For example, Gary Schwartzberg sold his idea for __________ to Kraft Foods, Inc.

A) scones with coffee flavored cream filling
B) an vitamin enriched edible water bottle
C) tube-shaped bagels filled with cream cheese
D) deep fried chicken skins for people who cannot eat pork
E) crispy baked macaroni and cheese that can be eaten out of the box like a snack