Development Refers to

Multiple Choice

Development refers to

A) the stage of the new-product process where initial ideas are generated and discussed.
B) the stage of the new-product process that turns an idea on paper into a prototype.
C) the stage of the new-product process where initial ideas are product characteristics and product benefits are selected.
D) the stage of the new-product process where team leaders are selected and initial tasks are assigned.
E) the stage of the new-product process where the first version of a product enters the marketplace.